Well the potential for the windfall profits from Yi Jianlian’s successes are highly documented, what effect has he had so far?
We’ve heard stories about the millions upon millions of viewers watching Bucks games in China. What kind of influence has it had locally?
At a recent game I took photos of the Chinese influence on advertising in the Bradley Center. The side of the court that is displayed during televised games (on the table with the announcers and rotating ads) is definitely targeting a much broader audience than the Bucks fan actually inside the Bradley Center.
Most of these are simply rewritten ads to include Mandarin, has their been an increase in advertisers or simply an increase in audience? Peak answered that question when they started advertising all over the Bradley Center this year after announcing a deal with the NBA and hiring Shane Battier as their spokesperson.
Peak ad
Briggs and Stratton ad
Kohler ad
There was a Rockwell Automation ad that I didn’t get a picture of, thankfully the Journal Sentinel did. They also indicated that for a minute of cumulative display time advertisers can expect to pay into six-figures.
2 responses so far ↓
1 v'ron // Mar 24, 2008 at 5:00 pm
And don’t forget the addition of Game Day Host Ronnie Taylor, clearly of asian lineage, sort of edging out the (frankly, much more personable and experienced) AHN-drea Williams. I know the folks at home don’t see either, but ….
2 Jeramey Jannene // Mar 25, 2008 at 7:05 am
Yeah, that’s an interesting point.
I’m not really sure what the story is there, if Andrea is wanting to phase her way out or what. They definitely don’t need two announcers like that.
They had the job listed on Bucks.com pretty early in the off-season though, possibly even before drafting Yi. They also hired the other lady, although she seems to only do big games.
Interesting coincidence, not sure it’s an Asian invasion yet.
For those wondering, Rahny is Korean I do believe.
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